One Drop, One Life
Introduction
Introducing World Fashion Week at Times Square: A Global Celebration of Sustainable Fashion and Social Impact
In Fall 2025, the iconic Times Square in New York City will be transformed into a vibrant tapestry of culture, fashion, and purpose as World Fashion Week (WFW) hosts a groundbreaking event featuring 80 countries, each presenting a unique sustainable couture outfit. This exceptional event aims to raise awareness for a sustainable global fashion industry while supporting the humanitarian initiative “Give Your Light to the World - Africa Now.”
A Global Runway with a Purpose
World Fashion Week at Times Square will bring together leading designers, cultural ambassadors, and fashion enthusiasts from around the globe. The centerpiece of this multicultural celebration will be the showcase of 80 sustainable couture designs, each representing the creativity, heritage, and ecological commitment of a different nation. The event will also serve as a powerful fundraising platform to provide safe drinking water for children in Africa by supporting the installation of air-water generators in schools and communities.
Additionally, this historic event will aim to break a Guinness World Record for welcoming the most cultures on a single runway, highlighting the power of fashion as a unifying force and a platform for global peace and collaboration.
Why Times Square?
Times Square, often referred to as “The Crossroads of the World,” offers unmatched visibility and cultural resonance. Its vibrant, dynamic atmosphere attracts millions of visitors, creating an extraordinary opportunity to amplify the message of sustainable fashion and global solidarity. The global media presence and digital reach of Times Square will ensure that the stories of each participating country and the “Africa Now” initiative are shared worldwide.
Benefits for Participating Countries & Designers
1. Global Exposure: Each country will have the opportunity to showcase its fashion heritage and sustainable practices to a diverse, international audience.
2. Cultural Diplomacy: Designers and cultural representatives will engage in a powerful exchange of ideas and traditions, fostering mutual respect and collaboration.
3. Supporting a Noble Cause: Participation will directly contribute to life-changing water projects in Africa, promoting each country's commitment to global humanitarian efforts.
4. Brand Elevation: Designers and brands will gain access to influential networks, potential partnerships, and media coverage, enhancing their brand’s reputation and market reach.
A Call to Illuminate the World
“Give Your Light to the World - Africa Now” is more than a theme; it is a call to action. By uniting the fashion world with a humanitarian cause, World Fashion Week at Times Square will ignite hope and provide tangible support to African communities, demonstrating how the fashion industry can lead positive change.
Join us as we celebrate diversity, creativity, and compassion—because together, we can weave a brighter, sustainable future for all.
Unmatched Global Exposure
Be Part of a Guinness World Record Attempt
Unmatched Global Exposure
Times Square is one of the world’s most iconic and visible locations, offering designers the chance to present their work on an international stage with vast media coverage and millions of viewers.
Cultural Representation
Be Part of a Guinness World Record Attempt
Unmatched Global Exposure
By showcasing a sustainable couture outfit representing their country, designers can highlight their cultural heritage and creativity, contributing to a historic multicultural event.
Be Part of a Guinness World Record Attempt
Be Part of a Guinness World Record Attempt
Be Part of a Guinness World Record Attempt
Participating in an event aiming to break the record for the most cultures on a single runway adds prestige and a sense of achievement to the designer’s portfolio.
Support a Humanitarian Cause
Support a Humanitarian Cause
Be Part of a Guinness World Record Attempt
Designers can make a tangible impact by contributing to the “Give Your Light to the World - Africa Now” initiative, helping to provide safe water for African children through air-water generators.
Networking Opportunities
Support a Humanitarian Cause
Networking Opportunities
The event will gather top designers, industry leaders, cultural ambassadors, and influential brands, offering valuable opportunities to forge partnerships and collaborations.
Brand Elevation
Support a Humanitarian Cause
Networking Opportunities
The multicultural and philanthropic nature of the event aligns with modern consumers’ increasing preference for brands with purpose and sustainability.
Creative Collaboration
Contribution to Sustainable Fashion
Media and Digital Promotion
Designers will work with models, stylists, and production teams to bring their vision to life, gaining experience and new insights.
Media and Digital Promotion
Contribution to Sustainable Fashion
Media and Digital Promotion
Through coverage on social media, news outlets, and live streaming, designers’ brands will reach a broad and diverse audience.
Contribution to Sustainable Fashion
Contribution to Sustainable Fashion
Contribution to Sustainable Fashion
Designers can demonstrate leadership in promoting sustainability, aligning with the global trend of eco-conscious fashion.
Inspiration and Influence
Inspiration and Influence
Contribution to Sustainable Fashion
Being part of a landmark event at the “Crossroads of the World” allows designers to inspire change and influence the future direction of the fashion industry.
Media & PR Opportunities
Inspiration and Influence
Media & PR Opportunities
Designers can gain invaluable media exposure through interviews, features, and coverage by top fashion publications, boosting their brand’s profile and credibility in the industry.
Creative Exchange
Inspiration and Influence
Media & PR Opportunities
The multicultural setting offers designers a unique chance to draw inspiration from diverse cultures, collaborate with international peers, and explore new creative ideas that could influence future collections.
One Drop, One Life
Saving Children's Lives - Bringing Air Water to Africa
Help Us Bring Clean and Safe Water to Zimbabwe & Africa’s Most Vulnerable Communities
Every day, millions of children in Africa face the harsh reality of contaminated water sources, which lead to preventable diseases and even death. In Zimbabwe, the situation is dire: unsafe water, drought, and a lack of access to clean, drinkable water are causing irreversible harm to communities—especially children.
But there’s hope. Together, we can bring a sustainable solution that saves lives and transforms communities.
What is Air to Water?
Air to Water generators is a life-changing innovation that harnesses the power of the atmosphere to create pure, drinkable water. The Air Water units extract moisture from the air, turning it into clean, safe water for drinking, cooking, and sanitation.
This breakthrough technology is more than just an invention—it's a lifeline.
Why Air Water for Africa?
- Safe Drinking Water: The Air Water units provide access to clean, uncontaminated water, reducing the spread of waterborne diseases that harm children.
- Sustainable Solution: Air Water units work in areas with high temperatures and low rainfall, making them ideal for regions facing water scarcity.
- Empowering Communities: By providing Air Water to communities, we empower them to take control of their water sources, reducing dependence on expensive bottled water, microplastics or unsafe wells.
- Impacting Children’s Health: Children are particularly vulnerable to waterborne diseases, which can be fatal. Over 3,000 children die every day in Africa for not having access to safe drinkable water. Air Water ensures that they have access to safe drinking water, drastically improving their health and future.
Why Zimbabwe and Africa?
In Zimbabwe and many parts of Africa, water shortages and contamination are devastating, especially for young children. Every year, millions of children under the age of five die from preventable water-related diseases like cholera, dysentery, and typhoid.
AirWater’s solution can reduce these numbers dramatically by providing clean water directly from the air, turning a climate challenge into a life-saving opportunity.
How You Can Make a Difference
We need your help to bring AirWater units to Zimbabwe and other African nations. Your contribution will provide:
- Life-saving clean water for communities in need
- Improved health and hygiene for children and families
- A sustainable future for generations to come
Donate & Support Life
Your donation can directly fund the installation of Air Water units in Zimbabwe and other African nations. Whether it’s a single unit or a contribution toward a larger project, every dollar counts.
One Drop, One Life
Partner with Us
We are looking for corporate sponsors, NGOs, and community leaders to join us in this life-changing mission. Together, we can reach more communities and make an even bigger impact.
The Impact of Your Support
By supporting this campaign, you are not just donating—you are creating a ripple effect of positive change that will be felt for generations to come.
Here’s how your donation can change lives:
- $1 can always help, one drop, one life.
- $ Any amount will be added to buy Air Water Generators from 10 liters up.
- $2,000 can provide one AirWater unit that generates 200 liters every day of pure mineral water, providing safe water to a community of 200 people.
- $7,000 can set up a full water system, benefiting a school or health clinic in a rural area with 500 liters every day.
- $28,000 can fund a project that supports multiple villages with access to water, schools, hospitals and education on hygiene, and community development generating 1,000 up to 5,000 liters of pure rich mineral and safe water per day.
Stories of Hope
“Before AirWater, we had to walk miles to fetch water, and it was unsafe. Now, we have clean water right here from the air we breath, and our children are healthier. We no longer fear the diseases that once took so many lives.” – A mother from a village in Zimbabwe
WFW ENVIRONMENT
Environment
Dyeing Issues
Environment
At WFE we are focused in how to make global fashion green and sustainable. Fashion production makes up 10% of humanity's carbon emissions, dries up water sources, and pollutes rivers and streams. What's more, 85% of all textiles go to the dump each year (UNECE, 2018), and washing some types of clothes sends significant amount of micro-plastics into the ocean. Global fashion also consumes 93 billion metric tons of clean water each year, about half of what Americans drink annually.
Cotton
Dyeing Issues
Environment
Cotton is an especially thirsty crop. For example, one kilogram of cotton used to produce a pair of jeans can consume 7,500 to 10,000 liters of water—the amount a person would drink over 10 years. Cotton production also requires pesticides and insecticides, which pollute the soil; runoff from fertilized cotton fields carry the excess nutrients to water bodies, causing eutrophication and algal blooms.
Dyeing Issues
Dyeing Issues
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The dyeing process for fabrics, which uses toxic chemicals, is responsible for 17 to 20 percent of global industrial water pollution.
Promote current deals
Promote current deals
Promote current deals
To feed the fashion industry’s need for wood pulp to make fabrics like rayon, viscose and other fabrics, 70 million tons of trees are cut down each year. That number is expected to double by 2034, speeding deforestation in some of the world’s endangered forests.
Planet Warming CO2
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Planet Warming CO2
The fashion industry produces 1.2 million metric tons of CO2 each year, according to a MacArthur Foundation study. In 2018, it resulted in more greenhouse gas emissions than the carbon emission produced by France, Germany and the UK all together. Polyester, which is actually plastic made from fossil fuels, is used for about 65 percent of all clothing, and consumes 70 million barrels of oil each year. In addition, the fashion industry uses large amounts of fossil fuel-based plastic for packaging and hangers.
Recycle
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Planet Warming CO2
Less than one percent of clothing is recycled to make new clothes. The fibers in clothing are polymers, long chains of chemically linked molecules. Washing and wearing clothing shortens and weaken these polymers, so by the time a garment is discarded, the polymers are too short to turn into a strong new fabric. In addition, most of today’s textile-to-textile recycling technologies cannot separate out dyes, contaminants, or even a combination of fabrics such as polyester and cotton.
As a result, over 53 million metric tons of discarded clothing are incinerated or go to landfills each year. If sent to a landfill, clothes made from natural fabrics like cotton and linen may degrade in Exhibitions to months, but synthetic fabrics can take up to 200 years to break down. And as they do, they produce methane, a powerful global warming greenhouse gas.
Micro-Plastics
Working Conditions
Working Conditions
Micro-plastics are almost everywhere in today's life, harm marine life and biodiversity. Micro-plastics have already been found in our food, water and air—one study found that Americans eat 74,000 micro-plastic particles each year. And while there is growing concern about this, the risks to human health are still not well understood.
Working Conditions
Working Conditions
Working Conditions
Of the 75 million factory workers around the world, it’s estimated that only 2% earn a living wage. To keep brands from moving to another country or region with lower costs, factories limit wages and are disinclined to spend money to improve working conditions. Moreover, workers often live in areas with waterways polluted by the chemicals from textile dyeing.