IVHU TRIBE - Official Representative
ZIMBABWE
IVHU TRIBE
Leading Zimbabwean fashion brand IVHU TRIBE is set to officially represent Zimbabwe during the World Fashion Week / Exhibition 2024/25 global events, supporting WFE's global campaign "Give Your Light to the World - Africa is Now”.
Ivhu Tribe is an African brand that loves to network, educate, and create, believing in the importance of maintaining cultural diversity in the face of globalization. Having realized that costumes play a symbolic role in the preservation of values and cultural heritage. Jasper Mandizera, a Zimbawean fashion and epic movie aficionado founded the Ivhu Tribe band in 2023.
Ivhu Tribe brand offers an assortment of extravaganza and modern styles. The lion's share of their designs involves elements that define the face of their native land with a tribal print edge. "Ivhu" is a shona word for land or soil, having accepted that even though we frolic in the beauty of the soil's simplicity. The soil gives life in the same way the brand strives to give a refreshing, newborn breath of life to the African contemporary fashion industry.
The main objective is to enhance the local and external, appreciation for ethnic and cultural heritage to develop a fresh perspective on African fashion, with a focus on achieving the largest market share in Sub-Saharan Africa for contemporary African wear.
IVHU TRIBE
Charlotte Muziri
Supermodel & World Fashion Week® Goodwill Ambassador
The Zimbabwean pearl, Supermodel Charlotte Muziri is an inspirational individual who has achieved the significant milestone of becoming a first-generation graduate. A Town Planner and published academic author. Alongside her professional pursuits, she is a dedicated mentor and actively advocates for ending child poverty. she strives to ignite self-belief in individuals, firmly believing that even the most economically disadvantaged can achieve remarkable transformations in their lives.
WFW ENVIRONMENT
Environment
Dyeing Issues
Environment
At WFE we are focused in how to make global fashion green and sustainable. Fashion production makes up 10% of humanity's carbon emissions, dries up water sources, and pollutes rivers and streams. What's more, 85% of all textiles go to the dump each year (UNECE, 2018), and washing some types of clothes sends significant amount of micro-plastics into the ocean. Global fashion also consumes 93 billion metric tons of clean water each year, about half of what Americans drink annually.
Cotton
Dyeing Issues
Environment
Cotton is an especially thirsty crop. For example, one kilogram of cotton used to produce a pair of jeans can consume 7,500 to 10,000 liters of water—the amount a person would drink over 10 years. Cotton production also requires pesticides and insecticides, which pollute the soil; runoff from fertilized cotton fields carry the excess nutrients to water bodies, causing eutrophication and algal blooms.
Dyeing Issues
Dyeing Issues
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The dyeing process for fabrics, which uses toxic chemicals, is responsible for 17 to 20 percent of global industrial water pollution.
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To feed the fashion industry’s need for wood pulp to make fabrics like rayon, viscose and other fabrics, 70 million tons of trees are cut down each year. That number is expected to double by 2034, speeding deforestation in some of the world’s endangered forests.
Planet Warming CO2
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Planet Warming CO2
The fashion industry produces 1.2 million metric tons of CO2 each year, according to a MacArthur Foundation study. In 2018, it resulted in more greenhouse gas emissions than the carbon emission produced by France, Germany and the UK all together. Polyester, which is actually plastic made from fossil fuels, is used for about 65 percent of all clothing, and consumes 70 million barrels of oil each year. In addition, the fashion industry uses large amounts of fossil fuel-based plastic for packaging and hangers.
Recycle
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Planet Warming CO2
Less than one percent of clothing is recycled to make new clothes. The fibers in clothing are polymers, long chains of chemically linked molecules. Washing and wearing clothing shortens and weaken these polymers, so by the time a garment is discarded, the polymers are too short to turn into a strong new fabric. In addition, most of today’s textile-to-textile recycling technologies cannot separate out dyes, contaminants, or even a combination of fabrics such as polyester and cotton.
As a result, over 53 million metric tons of discarded clothing are incinerated or go to landfills each year. If sent to a landfill, clothes made from natural fabrics like cotton and linen may degrade in Exhibitions to months, but synthetic fabrics can take up to 200 years to break down. And as they do, they produce methane, a powerful global warming greenhouse gas.
Micro-Plastics
Working Conditions
Working Conditions
Micro-plastics are almost everywhere in today's life, harm marine life and biodiversity. Micro-plastics have already been found in our food, water and air—one study found that Americans eat 74,000 micro-plastic particles each year. And while there is growing concern about this, the risks to human health are still not well understood.
Working Conditions
Working Conditions
Working Conditions
Of the 75 million factory workers around the world, it’s estimated that only 2% earn a living wage. To keep brands from moving to another country or region with lower costs, factories limit wages and are disinclined to spend money to improve working conditions. Moreover, workers often live in areas with waterways polluted by the chemicals from textile dyeing.