

In a world where fashion is rapidly redefining its values, few designers embody the balance between creativity, responsibility, and purpose as seamlessly as Alejandra Gougy.
From Argentina to the global stage, her journey is not only one of design—but of conscious evolution.
With over 25 years of experience in the fashion industry, Alejandra has cultivated a deep understanding of craftsmanship, production, and innovation, refining her expertise in Haute Couture and high-fashion garment production.
But beyond technique, what truly defines her work is vision.
A vision that questions.
A vision that evolves.
A vision that responds to the urgency of our times.
As the founder and creative force behind Gougy, Alejandra has built more than a brand—she has created a platform for transformation.
Gougy stands at the intersection of sustainability and design, where each piece reflects a commitment to responsible materials, ethical production processes, and timeless aesthetics. In her world, fashion is not disposable—it is intentional, meaningful, and enduring.
Her creations speak a language of quiet sophistication, where elegance is not imposed, but revealed through detail, texture, and balance.
Alejandra Gougy is part of a new generation of designers who understand that fashion must go beyond beauty. It must serve a purpose.
As an active member of the Sustainable Fashion Association (AMSOAR), she contributes to shaping a more conscious industry—one that values transparency, environmental respect, and social responsibility.
Her work reflects a broader movement—one that sees fashion as a tool for education, awareness, and impact.
Because today, sustainability is not a trend.
It is a responsibility.

As part of World Fashion Exhibition® NYC 2026, Alejandra Gougy will present an exclusive sustainable couture piece—created with environmentally responsible materials and designed to reflect the future of fashion.
Her participation represents more than a showcase.
It is a statement.
A statement that fashion can inspire change.
That creativity and responsibility can coexist.
That elegance can also be ethical.
Give Your Light to the World
Aligned with the mission of World Fashion Exhibition®, Alejandra’s work contributes to a larger purpose—supporting initiatives that empower women and children in Africa through access to safe water and innovative technologies.
In this context, each design becomes more than a garment.
It becomes a message.
A contribution.
A light.
The Future of Fashion is Conscious
Alejandra Gougy represents a new direction in fashion—where aesthetics meet awareness, and where design becomes a reflection of values.
Her journey reminds us that true luxury is no longer defined by excess, but by intention, responsibility, and impact.
And in that future, designers like Alejandra are not just creating fashion—They are shaping the world.
@alegougy .
From the heart of Argentina’s evolving fashion landscape emerges a designer whose work speaks in the language of elegance, precision, and quiet strength. Jésica Córdoba embodies a refined vision of contemporary couture—where femininity is not only expressed, but elevated.
Her creations are defined by a meticulous attention to detail and a deep respect for craftsmanship. Each silhouette is carefully constructed, each texture thoughtfully selected, resulting in pieces that transcend trends and embrace timeless sophistication. There is an intentionality in her work—a balance between structure and fluidity—that reveals a designer attuned to both artistry and identity.
Rooted in the richness of Argentine design, Jésica Córdoba brings a modern sensibility to couture, exploring contrasts between softness and power, minimalism and presence. Her aesthetic is unmistakable: refined, elegant, and quietly commanding.
As part of World Fashion Exhibition® NYC 2026, she presents a bespoke couture creation, conceived exclusively for the iconic stage of Times Square. Crafted using sustainable and organic materials, this piece reflects not only her artistic vision, but a commitment to a more conscious future for fashion.
Under the global initiative “Give Your Light to the World,” her work becomes part of a greater narrative—one that connects creativity with purpose. Through this platform, fashion transcends the runway, contributing to social impact initiatives that support women and children in Africa through access to safe water and life-changing technologies.
Her design will also be featured within the World Fashion Exhibition® showroom, where it will engage with international buyers, press, and audiences, extending its story beyond the runway into the global fashion dialogue.
Jésica Córdoba represents a new generation of designers—those who understand that true luxury lies not only in beauty, but in meaning. In every stitch, there is intention. In every piece, a story.
And in her vision, the future of fashion is not only refined—
it is responsible, powerful, and deeply human.

There are designers who work with fashion to dress the body. And there are others who use the body as a starting point to explore new forms, spaces and languages.
Gabriela Misasi belongs to this second category.
Architect, visual artist and contemporary object designer, Misassi develops a practice in which architecture, art, design and sustainability converge, transforming reclaimed materials into unique pieces.
Her work begins with an essential question: what might the forms of inhabiting the future look like?
Misassi’s career moves across different disciplines. Her training and experience allow her to approach each creation not simply as a functional object, but as a visual and spatial construction.
Reclaimed materials are given new life through structures, volumes, transparencies and forms that approach the idea of small-scale architecture.
Reclaimed material. Contemporary form. Architecture on the body.
In her work, the boundary between object, sculpture and space begins to disappear. The result is a series of pieces that can envelop the body, transform its silhouette and make it part of the work itself.
One of the distinctive aspects of Misassi’s creative language is her use of discarded and recovered materials.
She works from a contemporary and experimental perspective, exploring new possibilities in materials that would normally remain outside conventional design processes.
Recovery is not merely a question of materials. It becomes a different way of thinking about creation: reuse, transformation and the creation of new meaning.
In this way, her work connects artistic sensitivity with a contemporary concern for sustainability.
Gabriela Misassi’s work deliberately moves beyond the functional object towards an artistic and spatial dimension.
Her creations explore forms, volumes, transparencies and structures capable of interacting with the body while simultaneously creating a sense of space around it.
Rather than conventional accessories, these pieces are conceived as visual and spatial constructions.
The body is no longer simply the support for the work; it becomes part of the work itself..

Her work has also found a place in different settings connected with fashion and contemporary creation.Misassi has participated in seven editions of Argentina Fashion Week, as well as two editions of Mar del Plata Fashion Week and five Hat Shows.
Her career also includes participation in the Carrousel du Louvre in Paris, taking her creative universe from Argentina to one of the international venues associated with art and fashion.
These appearances reflect a practice situated in a hybrid territory, where artistic creation meets fashion, design and formal experimentation.
An important part of Misassi’s training comes from millinery.She completed three years of specialised training with Laura Nottinger, an experience that contributed to developing her understanding of structures and three-dimensional possibilities within creative design.The hat, traditionally associated with fashion and accessories, therefore takes on a new meaning in her work: it can become volume, sculpture, structure and an architectural element.
Gabriela Misassi’s artistic identity lies precisely at this intersection.Architecture. Art. Design. Fashion.
Sustainability.These are not separate fields, but different tools for expressing the same vision.Her work invites us to look differently at materials, the body and space, transforming reclaimed elements into pieces capable of generating both a visual and conceptual experience.
Misassi does not reproduce the past. She imagines new ways of inhabiting the future.And within this territory between architecture and the body, between object and sculpture, she develops a distinctive language within contemporary Argentine creation.
Architect · VisuaIl Artist · Contemporary Object DesignerInstagram: @gracielamisasi E-mail: gmm1507@gmail.com Tel.: +54 11 5049-8044










A tribute to a life dedicated to fashion, culture, and women’s empowerment
Buenos Aires / New York — November 5, 2025 — The World Fashion Exhibition® (WFE) is honored to announce the appointment of Héctor Vidal Rivas, founder of Argentina Fashion Week and one of the most revered figures in Latin American fashion, as Goodwill Ambassador under the global initiative “Give Your Light to the World.”
This recognition celebrates more than five decades of visionary work by Héctor Vidal Rivas, devoted to the advancement of fashion, culture, and social inclusion. As a producer, designer, and mentor, he has elevated Argentine fashion to the international stage, uniting artistry with a profound commitment to women’s empowerment and creative diversity.
As founder and director of VIDAL RIVAS Producciones and Argentina Fashion Week, he has transformed Buenos Aires into a vibrant capital of innovation and international fashion, offering both established and emerging designers a platform to share their creativity with the world. His leadership and vision have made Argentina Fashion Week a symbol of elegance, craftsmanship, and Latin American cultural identity.
Throughout his distinguished career, Héctor Vidal Rivas has been honored by the Legislature of Buenos Aires as a “Distinguished Personality of Culture” and has used fashion as a powerful medium for artistic expression, empowerment, and social transformation.
“It is an honor to join the World Fashion Exhibition® as a Goodwill Ambassador,” said Héctor Vidal Rivas. “I have always believed that fashion not only beautifies but also has the power to transform lives, create opportunities, and inspire new generations to build a more inclusive and sustainable future.”
“Héctor Vidal Rivas represents the enduring spirit of artistry and compassion in Latin American fashion,” stated Paco De Jaimes, CEO of the World Fashion Exhibition®. “His lifelong dedication to beauty, inclusion, and culture embodies the essence of our mission — uniting creativity and conscience for a sustainable planet.”
As Goodwill Ambassador, Mr. Vidal Rivas will continue to inspire a new generation of designers and creative leaders to advance sustainable innovation and global collaboration through fashion — using art not only to adorn, but to transform and uplift humanity.
A leading figure in Argentina’s cultural and fashion landscape, Héctor Vidal Rivas began his career in television and theater before founding VIDAL RIVAS Producciones in 1990. Through his visionary leadership, he created Argentina Fashion Week, one of South America’s most prestigious fashion events. His legacy reflects a lifetime devoted to excellence, empowerment, and the celebration of beauty with purpose.

Fashion is a powerful tool, WFW is focused in reducing preventable child mortality in the African continent by empowering women and children, providing tailoring and crafts education, access to health, maternity and essential tools for a sustainable future.
Thank you for your support and contributions!
Give Your Light to the World

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